• Led development and delivery of IBM business partner communications strategy for launch of brand offerings and promotion of corporate events.
  • Enhanced IBM’s social strategy, driving delivery of consistent, regular messages to IBM business partner ecosystem.
  • Worked with IBM Collaboration Solutions sales training team to develop content sharing strategy between internal sellers and business partners, reducing redundancy and ensuring currency of content.
  • Facilitated input into brand’s strategic planning process by leveraging business partner advisory council as a forum for feedback, measuring effectiveness, and supporting requests for purpose-built messaging.