- Led development and delivery of IBM business partner communications strategy for launch of brand offerings and promotion of corporate events.
- Enhanced IBM’s social strategy, driving delivery of consistent, regular messages to IBM business partner ecosystem.
- Worked with IBM Collaboration Solutions sales training team to develop content sharing strategy between internal sellers and business partners, reducing redundancy and ensuring currency of content.
- Facilitated input into brand’s strategic planning process by leveraging business partner advisory council as a forum for feedback, measuring effectiveness, and supporting requests for purpose-built messaging.
Strategy and Planningdeborajcole@gmail.com2018-03-13T12:53:36+00:00