There was a point at which market analysts suggested email was dying. It’s not.
One thing has changed. Email is no longer used with a buckshot approach. Bulk mailings are noise.
Targeted, multi-touch campaigns using email combined with follow up methods are effective. You need to know who your target audience is and how to reach them.
Extend an offer – webinar, whitepaper, promotion. There needs to be a reason they are moved to take action and do business with you.