• Developed and executed an integrated digital marketing strategy with reusable, business partner-ready content, increasing participation in joint marketing activities by IBM partners and their clients.
  • Streamlined social media content submission process for channel marketing managers, increasing Twitter followers 30%. Leveraged Hootsuite dashboard to manage content delivery consistency and flow.
  • Delivered modular content to IBM business partners using SharedVue tools, facilitating consistent messaging and representation to drive portfolio sales.
  • Collaborated with subject matter experts to produce live and on-demand webinar sales training for IBM direct sellers and business partners alongside every offering release; coordinated and managed editorial / training schedule and delivery and reviewed presentations for organization and consistency.