• Wrote and edited content copy for blogs, brochures, case studies, conference guides, email campaigns, newsletters, and web landing pages.
  • Developed and executed IBM direct seller and business partner communications and sales training plans for multiple simultaneous product launches across multiple brand portfolios, ensuring IBM direct seller and business partner sales readiness.
  • Proposed, developed, and delivered a competitive selling series for IBM business partners working cooperatively with sales, marketing, and development teams; garnered positive feedback with sessions delivered for up to 100 partners per live session.
  • Analyzed targeted business partner outbound communications, adjusting content type and writing style for greater appeal and improving open / click-through rates.