Targeted, multi-touch campaigns using responsive HTML emails combined with follow up methods such as telemarketing outreach are very effective. You need to know who your target audience is and how to reach them. Your existing customer base is a great starting point.
Emails in the form of newsletters to your customer base build a bridge of valuable information your customers can use. Newsletters bridge to your website and keep your customers up to date on company activities.
When prospecting, emails sent to a list representing your company’s targeted demographics are also effective. Keep the email simple and focused. Extend an offer – webinar, whitepaper, promotion. There needs to be a reason they are moved to take action and do business with you.
Many thanks to ND Landscape for allowing me to reuse their content.